KECOBO Launches Partners Against
Piracy (PAP) Campaign to Deal with Piracy
By.Cyrus Kinyungu
he Kenya Copyright Board
(KECOBO) in March launched a
multi-stakeholder awareness pro-
gram dubbed Partners Against Piracy (PAP).
KECOBO has now put together a coalition of
like-minded corporates, industry associations
and individual rights holders to help fight the
menace. Recent reports and data provided on
cybercrime including content piracy espe-
cially over the internet has identified Kenya
as a hotspot. Unfortunately, average Kenyans
are unaware of the unintended consequences
of their piracy actions/ activities.
Partners Against Piracy is an initiative
of the Kenya Copyright Board (KECOBO)
to consolidate awareness against piracy. The
campaign has the purpose to educate Kenyans
about these unintended consequences which
threaten the very lives of Kenyan communi-
ties and society at large. The anti-piracy pub-
lic awareness campaign was launched with the
aim to educate the public and raise awareness
about the impact of content piracy activities on
the creative sector.
As economies and cultures are drawn clos-
er together and more inter-connected through
global networks of trade, capital ows, and
spread of technology, so is the rise of content
piracy. Technology offers unprecedented ac-
cess to content that allows would-be pirates
to operate.
In a recent report by Irdeto, the world leader
in digital platform security, content piracy cost
government, sports and the creative industry
an estimated 50 billion US dollars globally
threat-2018 ).
This illegal practice takes many forms
across Africa and globally from pirate plat-
forms, illegal screening and streaming, pirated
DVDs and storage devices, cable and signal pi-
racy among others.
The Kenya Copyright Board and its part-
ners understand the impact that content piracy
has on the Kenyan economy and communities
and are committed to addressing this issue both
from a policy and a policing standpoint. KE-
COBO has noted with appreciation the achieve-
ments one of our partners Mdundo has had in
conjunction with Audiolock in this area.
While Launching the Program Mr Edward
Sigei, KECOBO Executive Director stated that
No single stakeholder can address this issue
successfully on their own. It requires a collabo-
rative effort from stakeholders including policy
makers, law enforcement, media, business and
community partners across Kenya and indeed
the continent, to curb these illegal activities
that are costing our economy and endangering
the lives of our communities. We are proud to
be partnering in this campaign to shed a light
on and educate our communities about the dan-
gers of content piracy”.
The Partners Against Piracy campaign is a
multi-pronged approach that includes building
partnerships for public education and antipiracy
measures during the course of the three-month
campaign period.
The launch today represents the commence-
ment of a public awareness campaign on social
media, print, television and radio addressing
the users of copyright to join by denying pirate
merchants business. The campaign will help the
public to identify pirate from genuine products
while encouraging them to pause before they
make purchase decision by highlighting the
impact and beneciaries of such purchase or
subscription. As such we shall be highlighting
the impact fake copyright products has from the
perspective of major copyright sectors, the au-
thors and rights holders, government revenue,
business and investment and education. The
campaign will appeal to the conscience and the
good faith of the purchasers of goods.
KECOBO will use the PAP campaign to
sensitise public on the changes in the law that
support enforcement in the online environment.
KECOBO, rights holder associations and other
law enforcement agencies will continue work-
ing together to ensure that sustainable partner-
ships will decisively deal with this scourge by
shining a light on content piracy.
Please be on the lookout for upcoming PAP
initiatives in the weeks and months ahead, in-
cluding unveiling of more partners and join the
ght against piracy.